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Change the
language a little and also shorten the text.
The process of appending
data is not new. For many years companies have helped
marketers and businesses to enhance their databases by
providing missing data like phone numbers and street
addresses as well as demographic information.
Email appending is similar
to these other types of data appending. Usually the process
is performed by a large data firm that has millions of
high-quality records which are updated regularly.
We've broken the process
down into four steps for your review:
Step 1 - Format and Upload
The client puts their data in a required file format
(usually CSV) to prepare for the appending process. The data
to be appended is uploaded via FTP to the append provider's
server where it is picked up for processing.
Step 2 - Match and Enhance
Once the client's data is completely uploaded and properly
formatted, it is matched against a large master database of
records which have already been matched to email addresses.
When a name and address record from the client's file is
successfully matched against the master database, the append
firm adds the email address to the client's file.
Step 3 - Opt-out Message (optional)
This step can be performed by either the client or the data
company. In this step a standard message is sent to the
newly append emails indicating that the append client wishes
to communicate with them via email. This email gives the
recipient the opportunity to opt-out if they choose.
Step 4 - Download Appended File
Upon successful completion of the append process the
appended file is ready to be downloaded by the client. Most
append providers can also send the appended data to the
client in CD or Tape format.
The client now has a large marketing asset and are ready to
begin saving money and time with email marketing.
**Based on the provider
you select these steps might vary slightly and as indicated
the opt-out step is optional. Many clients prefer to send
the opt-out message themselves once they have acquired the
appended database.
CALL
1 800 808 LIST or 1 800 808 5478
for more details
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